november, 2017

02nov9:00 AM3:00 PMDeluxe Small Business SeminarMassachusetts College of Liberal Arts9:00 AM - 3:00 PM 1040 Mass MoCA Way, North Adams, MA 01247


Event Details

This one-day small business seminar, hosted by Deluxe, will teach you new ways to market your business, get found online locally, manage your customer experience and go through how to successfully build a budget and plan your finances all for free. You will also leave with great sales tools, tips and techniques for managing and growing your business.

Sign up now:

Speakers & Topics

9:00 AM – 12:00 PM
The important role customer experience plays in your website design

What is ‘Customer Experience’ and how does it affect your business? We will discuss how to deliberately craft an experience your customers want. We’ll focus on how to map your customer’s experience and translate that into a website.

Sue Anderson
Sue Anderson
Director of User & Customer Experience
Deluxe Corp
How to get your business found online locally

Find out where you should list and optimize your business on the web to attract local customers. You’ll learn how to get the most out of your free listings on Google, Yelp and Facebook, as well as important information to add to your website to connect with people looking for the types of products and services you offer.

Noah Turner
Noah Turner
Manager, SEO
Deluxe Corp
Using email to drive revenue for your small business

Email can be an inexpensive way to drive your brand, increase sales and create awareness around your business and products you sell. During this presentation you will learn why email should be a part of your marketing plan, how to segment your customers and lists, creating actionable content and most importantly how to establish success.

Dan Flood
Dan Flood
Executive Director, Online Marketing
Deluxe Corp
The art & science of social media marketing for small business

In this session, we’ll cover the basics of social media to help promote your business, engage your customers and elevate your brand. We’ll cut through the noise and tackle the trends you need to be aware of and potential pitfalls to avoid when using Facebook, Instagram and other popular social media tools.

Elizabeth Anderson
Elizabeth Anderson
Director of Social Media
Deluxe Corp


1:00 PM – 2:30 PM
Marketing workshop and customer journey mapping
Marketing workshop and customer journey mapping

In this workshop we will go over how to implement SEO, social and email marketing into your business plan while identifying who your target customer is and going through journey mapping for them.

Budgeting and finance for small business
Budgeting and finance for small business

In this workshop we will go over how to budget for success as a small business. This will include tips to help you build a budget, including understanding the difference between budgets and financial statements, manage cash flow, develop strategies and reach your financial goals.

1-on-1 Support

2:30 PM – 3:00 PM
one-on-one support

Attendees will have the opportunity to work one-on-one with a SCORE small business expert for personalized support. There will be four 15-minute sessions.

Sponsored by SCORE


(Thursday) 9:00 AM - 3:00 PM



1040 Mass MoCA Way, North Adams, MA 01247


Deluxe Corporation